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... What's the purpose of federal trademark registration, and how does one go about registering a trademark ... You can acquire what are known as "common law" trademark rights simply by using your mark, whether a ... You can do this yourself on the USPTO database, and/or you can hire a professional firm or attorney to ... For example, the attorney will inform you whether your preferred mark as already been chosen, or whether ... In most instances, however, you can avoid these battles by doing careful research before trying to register ... How Do I Register a Trademark? ...